Unlocking the Interactive Capabilities of Large Outdoor Displays

If digital signage is to achieve maximum effect, it must first grab the attention of the viewer. It can be fun too, but fun alone is not enough, since advertisers are in the business for one purpose only – to sell more product. Here, we describe an experiment in attention grabbing.It works. It's fun. But how will it translate into a business advantage?

by Daniel Michelis and Florian Resatsch