Public Displays Should Hold Their Own in Europe

April 2, 2009. This looks like a challenging year for the public display market in Europe, but the market could benefit from a bigger share of media spending, according to display market research consultancy Meko.

"Although advertising revenues are generally expected to be down in 2009, the digital signage segment of the market looks as though it will take a larger share of a smaller pie", said Bob Raikes, managing director of Meko.

"Although the retail sector is not rushing to increase investment at the moment, there is a desire to deliver marketing messages where they can be most effective, at the point of purchase. The efforts of the industry to develop lower-cost and higher-performing displays will also see sizes increase, which will help to offset a significant decline in market value.

Volume will be almost flat in 2009, but that will look good alongside the market for some other industrial goods", he continued.