Report Shows Q2 '09 Revenue Up 22% for OLED Displays in Mobile Phones

Austin, TX; September 28, 2009. In its latest "Quarterly OLED Shipment and Forecast Report," market research firm DisplaySearch reported that worldwide OLED revenue has set a new record, with $192 million in revenue for Q2 '09, up 32% Q/Q and 22% Y/Y. DisplaySearch forecasts that the total OLED display market will grow to $6.2 billion by 2016 from $0.6 billion in 2008, with a CAGR of 33%. Mobile phone main displays will be the leading application with revenues of about $3 billion in 2016; OLED TV will be the second largest application, with revenues of about $2 billion in 2016.

AMOLED (active-matrix organic light-emitting diode) shipments grew due to strong mobile phone main display shipments that were related to promotion of AMOLED mobile phones by Samsung Electronics, Nokia, and Sony Ericsson in the first half of 2009. More than 15 mobile phone models with AMOLED main displays were released in 2009.

PMOLED (passive-matrix organic light-emitting diode) technology maintained its unit shipment leadership in the OLED display market. After a weak Q1 '09, PMOLED shipments stabilized in Q2 '09 due to growth in mobile phone sub-display applications.

Samsung Mobile Display (SMD) had a strong Q2 '09, and as a result, maintained the leading position in shipments with 38% market share, followed by RiTdisplay.

"AMOLED displays have become an important differentiating feature for high-end electronic products," noted Jennifer Colegrove, PhD, Director of Display Technologies at DisplaySearch. "This technology is not only used for mobile phone main displays, but has also penetrated the market for portable media players, digital still cameras, and other applications. There will be about 20 new or upgraded AMOLED production lines installed or upgraded worldwide in the next three years," Colegrove added.