Display Week 2010 Keynoters to Unveil the Next Generation of Displays

December, 2009. The Display Week 2010 Keynote Session, to be held Tuesday morning, May 25, 2010, at the Washington State Trade and Convention Center in Seattle, Washington, will explore the next generation of displays.

Dr. Sang-Soo Kim, Executive VP, Samsung Fellow and SID Fellow, Samsung Mobile Display, will describe "The Next Big Thing in Displays." Dr. Kim is responsible for leading the research of large-sized and advanced OLED technology, including flexible and transparent OLED displays, at Samsung. He will address the latest developments in OLED displays and how this technology will result in dramatic changes in the display landscape of the future.

Next, Mr. Mike Sinnett, Vice President / 787 Systems Chief Engineer, The Boeing Company, will speak on "Information Displays in Aerospace: Past, Present, and Future." Mr Sinnett will explain how information displays have been an integral part of aviation and will continue to play a vital role for years to come. Aviation applications and their environment present significant challenges for display technology. Solutions for both current and future products represent exciting opportunities.

In conclusion, Mr. Steve Bathiche, Director of Research, Applied Sciences Group, Entertainment and Devices Division, Microsoft Corp., will discuss "Breaking the Fourth Wall: The Next Generation of Interactive Displays." In theater, the fourth wall defines the boundary between the audience and the world of the play. When an actor steps out past the scenery and directly interacts with the audience, he is said to be "breaking the fourth wall." In display technology, we have effectively been held hostage to our own fourth wall -- the plane of the display. Mr. Bathiche will explain why the next generation of combined sensing and display technologies offers the promise of reaching past this boundary to create truly immersive, interactive experiences. These will redefine the way we compute, communicate, and entertain ourselves. The technologies that will allow us to break through this wall will be explored.

At the annual SID Luncheon, to be held Wednesday, May 26, 2010, Mr. Terry Schmidt, Chief Scientist, Christie Digital Systems, Inc., and longtime SID member, will reveal what really happened "Behind the Screens at the Beijing Summer Games." During the 2008 Summer Games in China, the "Bird's Nest" Stadium was aglow with over 2.5 million lumens of high-definition digital video images illuminated by 147 high-power digital projectors. Terry will walk us through the many unique challenges of the high-tech set-up in an outdoor venue of this immense scale, and explain how these impressive displays contributed to the overall spectacle of this memorable event.

For further details on Display Week 2010 to be held in Seattle, Washington, the week of May 23, 2010, please go to www.sid2010.org.