Prime View International (PVI) is Now E Ink Holdings Incorporated

HSINCHU, Taiwan and CAMBRIDGE, MA; June 18, 2010. Yuan Tai Technologies Inc. has announced today that it has changed the international version of its name from Prime View International (PVI) to E Ink Holdings Incorporated (E Ink). This change was approved at its Annual General Meeting. With this change Yuan Tai Technologies reaffirms its strong commitment to e-paper, an industry that it has helped pioneer for over a decade.

E Ink Holdings Incorporated will offer its e-paper products under the brand name 'E Ink' and its LCD products under the brand name 'Hydis'. With over 20 million electronic paper displays in the field, the company's E Ink-branded e-paper displays are used in applications such as e-books, e-newspapers, e-textbooks, wristwatches, smart cards, shelf labels, battery/memory indicators, mobile phones, public information and promotional signs.

E Ink's Hydis-branded Fringe Field Switching (FFS) technology is regarded as among the best wide-view LCDs in its class and is ideally suited for applications such as televisions, mobile phones, gaming devices, tablet PCs, GPS and navigation systems. "The E Ink name is synonymous with the e-paper industry … in which we enjoy a leadership position," said Dr. Scott Liu, Chairman and CEO of E Ink Holdings Incorporated. "We are now a globally recognized brand name and aim to have our displays on every smart surface."

E Ink is continuing to make major investments in research, development and capacity expansion to support the growing demand for its LCD and e-paper products.